Synx

Branding, Mexico, Design

Synx is an artificial intelligence company, that provides machine learning models to other companies to help them get the most advantage to their data.

For this project, we came up with the concept of the magic of artificial intelligence and how it starts by running a series of trials and errors and how it ends up validating the data. 
The monochromatic palette along with the reticule and dot pattern, tells us about the systematic processes behind, meanwhile the flowing iridescent line it’s the resulting intelligent model that can break the mold and perform its own results.