Branding, Identity, Mexico, Design
Leap it’s one of the first developers' schools created in Guadalajara which started on 2016, they generate courses for people who are still are in high school and have the intention to learn about programming. The Leap system allows them to learn in a dynamic and attractive way.
Our task was to develop the concept of identity, which has the premise of being fresh to attract young people, so we choose a palette with secondary colors also we create a pattern of simple shapes that remind us the symbols used in programming languages, this pattern is applied in different stationary applications at all times. Illustrations were generated for the courses given.