Branding, Identity, Mexico, Design
Bijoux it's the redesign of a small pieces of fine jewelry company, with over 10 years of experience in the market. They have a style that marks the trend in the mexican jewelry scene because of their elegance and vanguard, therefore their brand identity would have to reflect those values and virtues.
From the icon to the rest of the applications, we worked in the concept of exclusivity and femininity and it's represented by the color palette with is a light pink and gold, also the icon it's simple and delicate. This gives the feeling of being a fine elegant woman who shops exclusive brands such as Bijoux.