Branding, Identity, Mexico, Design
Lira Desarrollos it’s a 5 year experience company dedicated to the development of real estate projects with two business lines: residential and business. The company had very clear values that wanted to transmit: Vanguard, commitment and trust.
When we think about those values we manage to create a visual identity with all the elements represents the essence of the company.
We took as reference the history of the laurel and how it’s seen as a symbol of excellence and growth, on this case represents the work of a highly qualify team which together makes a unit in it’s different areas making an strong company.
The typography and color palette it’s a reinforcement go those values giving it visual strength and transmit the commitment and strength of the company by putting together with the dynamic icon, leave us with a clear communication.