Branding, Identity, Mexico, Design
Goba it is a very special project to us because it let us come up with other different applications such as illustrations. For that project we collaborated with the communication agency Abre. They ask us to develop the graphic identity.
Goba real estate consultation understands the industry from another approach, this is why is by far distant to any other real estate agency and everyday improves themselves to create an efficient, warm and close experience when it comes to find a new home or administrate properties.
All this attributes had to be communicated in the graphic system, so, to come up with something suited for the brand as main inspiration we took the feeling of Happiness. All the brand identity transmits this feeling from the logotype, color palette, stationery, etc. Also some illustrations were generated to be used in different applications.
The logotype it is made up from typography since it complements with the rest of the elements of the graphic identity. The main color used for the logotype it’s a terracotta tone that transmits agility, warmth and a positive energy. The stationery it’s complemented by a 5 warm and vibrant color palette, these are back up colors for the different areas of the company.
The illustrations were made to illustrate the different generations and segment the market with the help of the colors and illustrations. This way Goba has a nice and friendly approach and the clients can relate to it.